The G.O.A.T. Beef Jerky Company began as a hobby (Greatest of All Time). The founder, J.R. Towe, received a dehydrator for Christmas, and started experimenting with different jerky recipes until he perfected the texture and flavor. After a few years, J.R. decided to take his taste tests one step further, so he ordered packaging from Amazon. Very proud of the new look, he sent a sample to an old friend, which received very positive feedback. The thought of J.R.s beef jerky being available for everyone to enjoy was an exciting prospect. But soon enough, thoughts of doubt and failure took over, causing him to dismiss the idea altogether. After all, he had a great job with a great company – a place he’d worked for nearly 20 years – and he knew building a business from the ground up would be a massive undertaking for one person. One day, a friend asked him why he wasn’t selling his jerky. After explaining everything it would take to make it work – and everything that could go wrong – his friend asked, “But what if it could work?” That’s when J.R. realized he’d given up before he even started. The very next day J.R. began working on a plan to build a jerky company. In December 2018, The G.O.A.T. Beef Jerky Company was launched, and they are distributed in Oklahoma City, Oklahoma.
The next review on The G.O.A.T. Beef Jerky Company will focus on a 4 ounce/113 gram bag of their original flavored beef jerky. This flavor is described as a bold flavor using the same base recipe as the Original flavor, but pushes the limits of your heat tolerance. The jerky was graciously submitted for review by the founder, J.R. Towe.
Beef Soy Sauce (Water, Wheat, Soy Beans, Salt), Brown Sugar, Worcestershire Sauce (Distilled White Vinegar, Molasses, Sugar, Water, Salt, Onions, Anchovies, Garlic, Cloves, Tamarind Extract, Natural Flavorings, Chili Powder Extract), Brown Sugar, Yellow Mustard, Wasabi Powder, Cayenne, Garlic Salt, Ground Pepper. Allergen Warnings: Soy, Wheat
The beef used here is organic. That implies the cattle are ethically raised with no growth hormones or antibiotics. The cattle have 80% free range access to graze on grass the way nature was intended. As a result, the highest ingredient rating that can be awarded is an Excellent (10/10) rating.
The sugar level is acceptable at 2 grams of sugar per 28 grams of jerky. The salt level is also acceptable at 240mg of salt per 28 grams of jerky.
Commendably, this jerky has no sodium nitrite added, or any other similar unhealthy preservative. Instead, salt is the main preservative used. With further kudos to The G.O.A.T. Beef Jerky Company, this jerky qualifies to have no MSG added.
Written by guest jerky reviewer Stéphane Leclerc
The G.O.A.T. Hot Beef Jerky’s familiar fragrance of Soy and Worcestershire sauce is an inviting introduction to such a tasty treat. This jerky showcases an amazing flavor profile; it highlights generous notes of Soy and Worcestershire sauce and a mild taste of garlic, a little “juicy” sweetness, salt and black pepper. The Wasabi powder complements the beef really well, which is absolute Genius to add some heat. The mustard and anchovies are also interesting choices, as they develop more depth of flavor while delivering a unique and major burst of flavors.
The spiciness quickly captures our taste buds attention and the spicy kick delivers in spades. The spiciness is rather kicked up without really taking away from the natural beef flavor or the plethora of other beautiful flavors. The heat level is at a solid 3 out of 5 and may possibly reach 4 out of 5 on the heat scale. This jerky certainly lives up to its “Hot” name without merely been “Spicy”.
The strips are between large to medium in size and they’re sliced against the grain to a medium thickness. The texture is soft and dry and somewhat easy to chew.
This jerky is incredibly tasty, as it explodes with great flavors without sacrificing the taste of beef and other flavors. The spiciness is inconsistent and can vary rather drastically between some of the strips. This unfortunate technical faux-pas can be a little off putting to some. However, this remains a great tasting jerky and this minor distraction does not tarnish the overall great experience.
Paul shared his inspiration: “Muhammad Ali dances around the ring, puts his mug out to hit, and pulls it back at the last second and whiff!!, George Foreman barely misses. Rope-a-dope at the Thrilla in Manila, in and out, back and forth, until BAM!!, a solid uppercut from the defending world champion as George over commits to a haymaker, then BAM BAM!!, two solid rights as George is staggering back, then POW!!, the knockout blow, and George goes down for the count, unable to recover in time. Muhammad Ali, once again, is proving that he is the Greatest of All Time”.
The G.O.A.T. Hot Beef Jerky would certainly be a great treat to any fans of hot flavors, as it makes no excuses for being just that, hot tasting.
We settled on a Very Good (9/10) taste rating. Cheers!
This resealable plastic bag has a label affixed on the front, and nothing on the back. The logo has a drawing of a goat named B.J. (Beef jerky) wearing sunglasses in the ‘O’ of G.O.A.T.
There are no slogans or facts printed on this bag.
Order their jerky online: www.thegoatbeefjerkyco.com