The G.O.A.T. Beef Jerky Company began as a hobby (Greatest of All Time). The founder, J.R. Towe, received a dehydrator for Christmas, and started experimenting with different jerky recipes until he perfected the texture and flavor. In need of some test subjects, he shared his jerky with friends and family. They gave rave reviews and asked where they could get more. After a few years, J.R. decided to take his taste tests one step further, so he ordered packaging from Amazon. Very proud of the new look, he decided to send a sample to an old friend, which received very positive feedback. The thought of J.R.s beef jerky being available for everyone to enjoy was an exciting prospect. But soon enough, thoughts of doubt and failure took over, causing him to dismiss the idea altogether. After all, he had a great job with a great company – a place he’d worked for nearly 20 years – and he knew building a business from the ground up would be a massive undertaking for one person. One day, a friend asked him why he wasn’t selling his jerky. After explaining everything it would take to make it work – and everything that could go wrong – his friend asked, “But what if it could work?” That’s when J.R. realized he’d given up before he even started. The very next day J.R. began working on a plan to build a jerky company. In December 2018, The G.O.A.T. Beef Jerky Company was launched, and they are distributed in Oklahoma City, Oklahoma.
The first review on The G.O.A.T. Beef Jerky Company will focus on a 4 ounce/113 gram bag of their original flavored beef jerky. This flavor is described as a bold flavor being not too dry, and not too moist. The jerky was kindly submitted for review by the founder, J.R. Towe.
Ingredient Review
Beef, Soy Sauce (Water, Wheat, Soy Beans, Salt), Brown Sugar, Worcestershire Sauce (Distilled White Vinegar, Molasses, Sugar, Water, Salt, Onions, Anchovies, Garlic, Cloves, Tamarind Extract, Natural Flavorings, Chili Powder Extract), Brown Sugar, Yellow Mustard, Garlic Salt, Ground Pepper. Allergen Warnings: Soy, Wheat
The beef used here is organic. That implies the cattle are ethically raised with no growth hormones or antibiotics. The cattle have 80% free range access to graze on grass the way nature was intended. As a result, the highest ingredient rating that can be awarded is an Excellent (10/10) rating.
The liquid marinade consists of a decent soy sauce, and a respected brand of Worcestershire sauce.
Some healthy ingredients are added such as garlic salt, black pepper, and yellow mustard.
The sugar level is acceptable at 2 grams of sugar per 28 grams of jerky. The salt level is also acceptable at 250mg of salt per 28 grams of jerky.
Commendably, this jerky has no sodium nitrite added, or any other similar unhealthy preservative. Instead, salt is the main preservative used. With further kudos to The G.O.A.T. Beef Jerky Company, this jerky qualifies to have no MSG added.
Excellent (10/10) – Ingredient Rating
Taste Review
Written by guest jerky reviewer Stéphane Leclerc
Holy Beef Jerky, Batman!
One good whiff and I already knew I was in for a Great Treat. The aroma of G.O.A.T. Original Beef Jerky is filled with everything that makes every red blooded meat eating human being in the world salivate like a Wolf standing outside of Grandma’s house.
The taste is nothing short of outstanding, there are several great flavors coming to life in this jerky and the natural flavor of beef is certainly one of them. The mustard and the anchovies are the stars and they add tremendous depth of flavor. The Worcestershire sauce brightens up this wonderful flavor profile.
This jerky has the cutest little spicy bite; it is slightly more than subtle and it makes this jerky so much more interesting, fun and enjoyable. Although this jerky is significantly salty, it is easily forgiven by an amazing burst of flavors in every bite.
I truly enjoyed this G.O.A.T. Original Beef Jerky, it is highly addictive and I saw the bottom of my bag in a heartbeat. I was even debating if I should eat the Oxygen Absorber pack…
I would definitely recommend this fine and beautiful delicacy to everyone et al.
Paul was equally enthusiastic with this flavor to say: “The first flavors that I encounter are salt, pepper, garlic, a juice (I’m guessing pineapple juice), soy and a bit of a (very pleasurable) kick. What else am I tasting here? I believe Stephane mentioned mustard seeds in his review. That’s it, that’s the mystery flavor I am tasting That is quite the tasty addition to this already tasty flavor of beef jerky. I love the fact that we all received a generous portion.
In this corner we have me, your (self proclaimed) jerky aficionado, and in the other corner we have G.O.A.T, an undefeated heavyweight, and, ding! ding!, the bell goes. We both step into the ring and bam!, an uppercut from the champion. I stagger back, take another bite and boom!, a straight right to my solar plexus. Another bite and wham!!, the knockout punch, right to my noggin, and I fall down on the canvas, struggle to get up, but my corner convinces me to stay down, I am no match for G.O.A.T, the undisputed, undefeated jerky champion. Another 10/10 gentlemen…”
When I heard what G.O.A.T. meant, I was like: “Alright, I’ve never heard this one before”. Now that I finally tasted it, I am thinking: “They could very well be right!”
I would rate this fine G.O.A.T. Original Beef Jerky an Excellent 10/10 taste rating. Cheers!
A 4 ounce/113 gram bags sells online for $11.95. That works out to $2.99 an ounce, which rates as a slightly expensive price.
Excellent (10/10) – Taste Rating
Bag Review
This resealable plastic bag has a label affixed on the front, and nothing on the back. The logo has a drawing of a goat named B.J. (Beef jerky) wearing sunglasses in the ‘O’ of G.O.A.T.
There are no slogans or facts printed on this bag.
The majority of bag categories are covered here. Missing is a blurb printed about The G.O.A.T. Beef Jerky Company and this original flavor.
Order their jerky online: www.thegoatbeefjerkyco.com
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