The first review on Noble Jerky will focus on a 2.47 ounce/70 gram bag of their chipotle flavored vegan jerky. This flavor is described as being hot and spicy. The bag was purchased at a Winners store in Brampton, Ontario, Canada.
Noble Jerky is a proud Canadian company. They only sell vegan jerky, which uses certified non-GMO soy protein as the primary ingredient. Their jerky is advertised to be premium marinated & seasoned, and a clean fuel. Their jerky is currently sold in the USA, Canada, and Australia. This Noble Jerky brand name is distributed by Urbani Foods Inc., and they are based out of Port Moody, British Columbia, Canada.
Non-GMO soy protein is a controversial food with respect to health benefits. Non-GMO soy protein contains all of the essential amino acids that your body cannot make. Some concerns about non-GMO soy protein are that they contain phytates, contain isoflavones that can interfere with thyroid function, and phytoestrogen that can disrupt natural hormone levels in the body. As a result, the highest ingredient rating that can be awarded is a Good (8/10) rating.
The sugar level is quite high at around 10 grams of sugar per 28 grams of jerky to lose a rating. Our preference is 4 grams of sugar or less for a hot based flavor. The salt level is a little high at around 384mg of salt per 28 grams of jerky. However, the salt level is ignored because healthy minimally processed sea salt is used.
Written by guest jerky reviewer Paul Rekker
When I open the bag, I smell soy. The pieces are smell to medium in size, and they are sliced rather thin. The jerky is soft and dry, and the strips leave no oily residue on your fingers.
When I bite into the jerky, I taste salt, pepper, mild sweet, something of a strawberry flavor, along with a very mild kick, certainly nothing worth raving about. One thing is for certain, this does not even remotely taste like beef, or any meat for that matter. The heat is kicking up a little as I take another piece, but I cannot, with a clear conscience, endorse this jerky, as I cannot justify even calling it jerky.
While I don’t necessarily dislike this snack, I don’t really like it much either. I go back to my description of “sustenance”, something to eat if starving and there is nothing else available at the time.
Sorry gentlemen, I tried to be non-partisan, but I’m at a very generous 6, more closer to a 5/10.
Here is what Mark had to say about this Chipotle vegan jerky flavor from Noble Jerky: “I tend to agree with Paul’s review, although I found it to be too sweet tasting, and the spiciness is at a reasonable level. One could argue that this flavor is not well balanced. This jerky was shared between seven people, where none of us were terribly impressed. For the record, none of us are much fans of vegan jerky in the first place. Several people picked up on the flavor of cumin. Here are the official ratings between the Group of Seven (Mark – 6, Paul – 6, Stephane – 4, Nolan – 5, Mark M. – 7, Sid – 7, Ava – 6).”
This resealable plastic bag has everything imprinted directly on the bag itself, both on the front and back. There is a white label on the back affixed over a USA nutrition facts table, and the sticker price tag.
There are no slogans printed on this bag. Some facts printed on this bag are “marinated and seasoned”, “Vegan”, “#beNoble”, “Dried Soy”, and “Non GMO”.
Some bag categories missing are a blurb printed about Noble Jerky or this chipotle flavor, and a jerky brand web page As per Canadian law, French translations are provided.