Jim Davis, the founder of Wild Ride beef jerky, grew up in Texas as a cattle rancher. He was determined to make a soft and tender texture of jerky. Eventually he patented a tenderization process, which can only be found in Wild Ride beef jerky. This tenderization process allows the jerky to reconstitute in water very quickly. This jerky is advertised as Cowboy Strips, which offers a thick piece of jerky that is tender to chew, and packed with flavor. Read More