The KRAVE Jerky brand name is distributed by Krave Pure Foods, Inc. They are located in the wine region of Sonoma, California. The company was founded in 2009 by Jon Sebastian, who had a ‘KRAVE’ for all natural jerky with a soft and tender texture. In that short time, KRAVE Jerky has developed a great distribution network. It is a fairly common sight to see KRAVE Jerky for sale in a variety of different stores, in both the USA and Canada.
The liquid marinade consists of evaporated cane syrup, water, apple juice, lemon juice, and honey. Juices are somewhat overrated on how healthy they are. The quality of honey can vary widely, where local or unpasteurized honey is preferred.
There are a number of healthy spices used such as onion powder, garlic powder, and others. The most interesting ingredient used is lemon pepper that can contain black pepper, lemon peel granules, salt, sugar, and other spices.
The sugar level at 10 grams of sugar per 28 grams of jerky is certainly on the very high side. Our preference is 3 grams of sugar or less. Fortunately, evaporated cane syrup is the primary sweetener used, which is one of the better sweeteners out there. Local honey offers many health benefits.
This jerky does qualify to be sodium nitrite free. Admirably, celery juice powder is the main preservative used, which has naturally occurring nitrates. With more kudos to KRAVE Jerky, this jerky has no MSG added.
There is a mixture of small and medium sized pieces. Most strips are sliced to a medium thickness, and in some cases thin. There are no visible signs of fat, and handling this jerky leaves no oily residue on your fingers.
The first taste detected is a basil taste that remains at a moderate level. Then a mild tanginess from the juices start to kick in, and never exceeds a mild, to light level. All along, there is a defined sweetness that is too sweet tasting for our liking.
There is some natural turkey flavor, but the sweetness tends to drown that out. That great familiar onion & garlic powder taste combination is noticeable, but at a light level. Overall, this basil citrus flavored jerky does deliver as advertised with a pleasant basil and mild citrus based flavor.
This 3.25 ounce/92 gram bag sells online for $7.00. That works out to $2.15 an ounce, which rates as an average price. Apart from a very high level of sugar used, this jerky is a decent buy for people who enjoy basil, citrus, and a sweet based flavor.
This is a standard resealable plastic bag. Everything is imprinted directly on the bag itself, both on the front and back. There are no labels affixed. There are many random images, and jerky sayings are in the green part of this bag.
There are facts printed on this bag such as “Good Source of Protein”, “Product of USA”, “No Nitrites”, “Low Fat”, “No Artificial Ingredients”, and “Minimally Processed”.
Order their jerky online: www.kravejerky.com