The G.O.A.T. Beef Jerky Company began as a hobby (Greatest of All-Time). The founder, J.R. Towe, received a dehydrator for Christmas and started experimenting with different jerky recipes until he perfected the texture and flavor. After a few years, J.R. decided to take his taste tests one step further, so he ordered packaging from Amazon. Very proud of the new look, he sent a sample to an old friend, which received very positive feedback.
The thought of J.R.s beef jerky being available for everyone to enjoy was an exciting prospect. But soon enough, feelings of doubt and failure took over, causing J.R. to dismiss the idea altogether. After all, he had a great job with a great company – a place he’d worked for nearly 20 years – and he knew to build a business from the ground up would be a massive undertaking for one person.
One day, a friend asked him why he wasn’t selling his jerky. After explaining everything, it would take to make it work – and everything that could go wrong – his friend asked, “But what if it could work?” That’s when J.R. realized he’d given up before he even started. The very next day J.R. began working on a plan to build a jerky company.
In December 2018, The G.O.A.T. Beef Jerky Company was launched. The G.O.A.T. Beef Jerky Company bag designs have been updated, and Korean BBQ, Citrus Teriyaki, and Whiskey Rebellion beef jerky flavors were introduced. This The G.O.A.T. Beef Jerky Company is distributed under the same name of The G.O.A.T. Beef Jerky Company, and it is located in Oklahoma City, Oklahoma.
The next review on The G.O.A.T. Beef Jerky Company will focus on a 2.5 ounce/71 gram bag of their original flavored beef jerky. We previously reviewed this flavor, where the bag design has since changed. This flavor is described as being packed with a bold, unique flavor that incorporates hints of black pepper, teriyaki, and American barbecue. The jerky was graciously submitted for review by the founder, J.R. Towe.
Ingredient Review
Beef, Soy Sauce (Water, Wheat, Soy Beans, Salt), Brown Sugar, Worcestershire Sauce (Distilled White Vinegar, Molasses, Sugar, Water, Salt, Onions, Anchovies, Garlic, Cloves, Tamarind Extract, Natural Flavorings, Chili Powder Extract), Brown Sugar, Yellow Mustard, Garlic Salt, Ground Pepper. Allergen Warnings: Soy, Wheat, Anchovies
The beef used here is organic. That implies the cattle are ethically raised with no growth hormones or antibiotics. The cows have 80% free-range access to graze on grass the way nature was intended. As a result, the highest ingredient rating awarded is an Excellent (10/10) rating.
The liquid marinade consists of a decent soy sauce, and a respected brand of Worcestershire sauce.
Some healthy ingredients are added, such as garlic, black pepper, and yellow mustard.
The sugar level is adequate at 2 grams of sugar per 28 grams of jerky. The salt level is adequate at 240mg of salt per 28 grams of jerky.
Commendably, this jerky has no sodium nitrite added, or any other similar unhealthy preservative. Instead, salt is the main preservative used. With further kudos to The G.O.A.T. Beef Jerky Company, this jerky qualifies to have no MSG added.
Excellent (10/10) – Ingredient Rating
Taste Review
THE G.O.A.T BEEF JERKY COMPANY – ORIGINAL BEEF JERKY REVIEW #2
Written by guest jerky reviewer Paul Rekker
When I open the bag, I smell vinegar and soy. The pieces are medium in length and are sliced to a medium thickness. There is no oily residue left on your fingers, handing these jerky strips.
The first flavors I encounter are salt, pepper, sweet (but not too sweet), vinegar, garlic, slight onion, and soy capped off with the natural beef flavor.
There are a lot of flavors coming out at me, but no one flavor is taking charge. It tastes exactly like an original flavor should, so, based on that criteria, I should award a 10/10. However, it lacks any ‘Wow!’ factor, for whatever reason so that I will award a 9/10. I’m not feeling any witty banter coming my way right now, so I’ll leave it as is. Gentlemen?
Here is what Stéphane had to say: “The G.O.A.T. Original Beef Jerky is delicious. I especially like the acidity from the vinegar, a little spiciness and sweetness nicely balance all these flavors. This jerky is slightly saltier and spicier than most traditional Original flavors, and it does deliver great taste. I also notice a “ketchup” like flavor in its flavor profile, and it simply works.”
“All in all, the G.O.A.T. Original Beef Jerky is a delicious jerky, and I rate it 9/10 taste rating.”
Here is what Mark had to say about this original beef jerky flavor from The G.O.A.T. Beef Jerky Company: “Thanks Stéphane and Paul for the bang on taste reviews. This original flavor no doubt is tasty, but misses out on the ‘wow’ factor. If both of you had awarded 10 ratings I would have gone with the flow. I was kind of the fence with a 9 or 10 rating, where I can live with a 9 rating, and would go with the flow.”
“Due to COVID-19, we are down to four members of the Group of Seven. Mark M. awarded a 9 rating. This rating is pretty much unanimous across the board.”
A 2.75 ounce/77 gram bag sells online for $7.99. That works out to $3.20 an ounce, which rates as an expensive price.
Very Good (9/10) – Taste Rating
Bag Review
This black plastic resealable bag has everything imprinted on the jerky bag itself, both on the front and back. There is a high resolution-picture on the front of beef jerky displaying strips of jerky, ginger, garlic, soy sauce, and an orange.
Some slogans printed on this bag are “The Greatest of All Time”, and “There Can Only Be One G.O.A.T.” Some facts printed are “Handcrafted”, and “Natural Smoke Flavor Added.”
The only missing bag category is a transparent window to view the actual jerky to lose a rating. Printed on the bag is a great blurb about The G.O.A.T. Beef Jerky Company. The hashtag #showusyourgoat is displayed along with Instagram, Facebook, and Twitter images.
Order their jerky online: www.thegoatbeefjerkyco.com
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